Culinary

Trade shows, gold standards, and recipe and menu development are our specialty. We bring years of experience as corporate chefs and spokespeople for national brands, developing on-brand menu solutions.

Trade Show & Corporate Chef Representation:

Specializing in trade show excellence with expert booth design, staffing, and application development tailored to your discipline and target audience.

Major Industry Events:

IFT, NRA, World Pizza Show
Farm Shows, RCA, MUFSO
Flavor Experience, NACUFS
Fancy Food Show, CIA World of Flavors
Snaxspo, United Fresh, PMA/IFPA

Client Representation:

Marketing Board Representation – Avocados From Mexico

Providing expert culinary representation and event support for one of the industry's leading marketing boards, Avocados From Mexico.

National Account Representation

Strategic culinary support tailored for diverse national account segments:

  • Quick Service: Burger King, Wendy's, Yum, Hardee's/Carl's Jr., McDonald's

  • Casual Dining: Golden Corral, Darden, Brinker, Ruby Tuesday

  • Specialty Concepts: Applebee's, Buffalo Wild Wings

Gold Standards:

Recipe Development

  • Front-end innovation support

  • Gold standard development for technical project launch

  • Fine dining and trend-based research applications

Operational Training and Support

  • Build sheets and plating diagrams for line service

Website/Social Media Content

  • User-friendly applications with 10 ingredients or less

  • Applications for specific equipment


Technical

Our chefs have extensive backgrounds in meat science, fabrication, smoking, curing, fermentation, baking for commercial and artisanal applications, sauce and dressing development, snack and bar development, and microbiology.

Technical Services & Development:

Cross-Trained in Culinology

We uphold gold standards and leverage our expertise in culinology to bring innovative concepts to life. Our team includes specialists in the design and construction of production facilities, ensuring seamless integration from concept to consumer.

Our Technical Development Process:

01 · Ideation & Concept Development

From initial ideas to detailed concepts, we refine and develop product visions, focusing on innovation and market potential.

02 · Production & Costing

We optimize recipes, ingredients, and processes for efficient, high-quality production, and conduct precise cost analysis to ensure profitability.

03 · Marketing & Prototyping

We develop compelling marketing strategies and create prototypes for sensory evaluation and consumer feedback.

04 · Analysis & Launch

We conduct comprehensive post-launch analysis and provide ongoing support to ensure sustained success and continuous improvement.


New Ventures & Rehabs

We provide expertise in IT, design, web and print media, press relations, contracting and construction, real estate development, and equipment specifications. We maintain strong partnerships as we launch our own concepts and share our resources to help you grow.

Service Focuses:

Menu & Service

  • Menu standards

  • Cocktail, wine, and beverage development

  • Recipe standardization

  • Plate and serviceware

Design & Systems

  • Décor and design

  • Systems development

  • Equipment specifications

Brand & Launch

  • Media development

  • Brand development

  • Launch support

Internal Partners:

Klein Construction
Commercial, retail, restaurant, and shopping mall construction expertise

Chris Hooker
VP of Business Development and Real Estate

Brian Raniere
IT Management

Maine Street Design
Nationally recognized for commercial and retail design, including our flagship restaurant.


Operations

We offer front and back of the house management, template and system development, beverage menu design, staff education, facilitation, employee development, and process improvement.

Services Overview:

  • Development of FOH and BOH training manuals and standard operating procedures

  • Implementation of efficient ordering, prep, and service systems

  • Beverage program organization and cost management

  • Staff onboarding, certification, and leadership development programs

  • Workflow analysis and process optimization for improved guest experience

  • Service audits and mystery dining evaluations


Marketing & Education

Our services include ideation facilitation, photo shoots, food styling, and brand development. We are also specialists in seminars, team building, and training.

Comprehensive Marketing Services:

  • Trend research and analysis

  • Photography and food styling

  • Website content development

  • Social media content creation

  • In-house food stylist services

  • In-house photography services

  • Brand platform integration

Culinary & Leadership Education:

  • Customized training programs for culinary and service teams

  • Leadership and management development workshops

  • Team-building experiences focused on collaboration and communication

  • Continuing education in food science, safety, and innovation

  • Guest service excellence and hospitality culture sessions


Vendor Partners

SIX4 Creative
PR and media relations, social media management, event planning, print media, website development, SEO

Phoebe Walters
Hospitality, beverage, and front-of-house operational consulting

Thoughtly Crew
Ideation and focus group facilitation

CRA Consulting
Operations consulting and research & development

Keni Rosales
Lightroom, Photoshop, and content photography (candid and curated)

4C Consulting
Equipment sourcing, layout optimization, ergonomic studies

Barb Zatto Culinary Concepts
Research & development, pipeline support